The name "Chanel" is synonymous with elegance, simplicity, and wealth. After all, it was Coco Chanel who introduced the world to the little black dress, a wardrobe staple no woman's closet should be without. And her Chanel No. 5 has stood the test of time (aided no doubt by Marilyn Monroe's statement that it was the only thing she wore to bed) remains one of best known perfumes in the world even today, eighty-seven years after its creation.

And because anything adorned with those intertwined C's can take many years to afford (as even on Ebay, Chanel suits are out of the price range of most people) Chanel shoppers tend to be women, not teenage girls.

However, that didn't stop Chanel from choosing 18-year-old Emma Watson, the actress who plays Hermione in the Harry Potter series, to be the next face of Chanel. The dewy-faced teenager has signed a two year contract with the fashion house said to be worth $6 million, which is almost criminal considering she'll also be given Chanel clothing to wear at functions.

I'm still several decades away from being able to afford Chanel and while I understand they may be trying to appeal to a younger generation, it seems strange to have someone not even old enough to vote or drink represent the brand.