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Little (big) business: toddler shoes

Chances are, your kids have feet and those feet are, more often than not, enclosed in shoes when they go to the playground or park. The question is, what exactly are they wearing? Soon, they may be wearing Cookie Monster, Oscar the Grouch, and Elmo on their feet, thanks to a new line of shoes coming from New Balance. The deal is a first for both New Balance and Sesame Street. The shoes will sell for more than forty dollars a pair.

I'm not a big fan of shoes on kids, but if they're going to wear them, I'd like them to be good shoes -- light and flexible and easy to put on. That's why I've been a fan of Tsukihoshi shoes for a long time. Now, however, companies like New Balance and Reebok are vying for a share of the toddler shoe market. But are these shoes worth it when the kids will outgrow them in a matter of months?

It's a tough call, of course. Do you spend the money for good shoes over and over again, or buy less expensive ones knowing that they'll only be worn a short while? And now, part of that decision is given to the kids who will undoubtedly be clamoring to see their furry friends on their feet.

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